http://www.theresadesigns.com/work-tp daily 1.0 2025-03-03 https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1539218483422-QYMOPPFBPBFYV65UQ8LB/dataviz-ex1.jpg Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1539218483493-ANKB4X7Q9BLMYOD3E7IE/dataviz-ex2.jpg Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1506442936321-YS6X0TPLV6HEI4XYJHRB/hack-display.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1506443186085-TX0T0ZJFJQU2KR6FG6DQ/hack-01.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1493747861909-4OQN032ONO7ZQ71RLXNT/Changing-B2B-Tech-Buyer-01.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1493747774919-39KIOL3JX1SQRWROU9BN/Health-Literacy-01.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1493747983295-U855A3GXBJOH3QHH003D/Infographic-Example-01.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1481231655108-WWHBRCHRU8PWI44ED158/Techno360-Figure3_Figure.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1474993358678-3RORGFNXEL3YZ9SGPPIG/Copy+of+CX-Empowered-Customer-02.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1493747713187-P87HWFI6NOJHNKNC7636/Millennial-Architect-Figure-1_Figure.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1481230498077-USFG2HQCJAIB6C2IVFKO/devices.PNG Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1493749332419-PIYU5TGP99AI4XQMMM6A/Omni-Deck_slide5.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1493747718263-WUG6O2SM0UFVY20EVDMP/Wearables_US_Figure1_Figure.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1493747625923-OGH68FACD5E5VGAI7ZJV/Data-Digest-081315-01.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1493747584766-L2IR3ZSCJDOPDUXZBVBZ/empowered_Figure.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1493747401513-5GS2ENJD3IRVEX5XLU64/Generation-Figure-4_Figure.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/fadc2ccb-f6ea-402e-917a-d8663fc92ba9/Screen+Shot+2022-09-04+at+3.15.16+PM.png Work - Make it stand out Through our interviews and analysis, we were able to pull out key insights including strategic differentiators, how technology can unify those, third-party partners and their life cycle, the process for submitting business, trends and threats, competitors to dive deeper into, as well as detailed user jobs to be done and how to do them, features and capabilities, content needs and further definition of the project vision and goals. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/90b2f97d-6b43-4d1c-a698-7365acc24c89/map1.png Work - Make it stand out Created a map of content and features and looked at a potential structure for a post log in experience. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/6adaf38c-f12a-4cc8-9467-6a92cb6f23b3/wireframe.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/35d3e8e1-3d53-4d30-a233-b340d2548332/comp1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/aa7cea20-7bf4-4476-aa20-d59c87c1c7fc/per1.png Work - Make it stand out Personas & User Journeys Analyzed our findings to define our key user groups, map out their jobs to be done, their goals and pain points, as well as high level journeys. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/16968c87-30d6-4b5d-bde1-95b8ed690934/MMSD.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/e47755a0-7046-472a-96c1-d32be89a4081/comp2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/2ac126a0-b369-450f-aee1-f1dd8022fd95/all-vd.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/fad95097-554b-4997-8e0e-93d1e7082f56/Screen+Shot+2022-09-02+at+4.53.12+PM.png Work In our first activity, we focused on understanding who our target users were by product line, then uncovered similarities and differences across those lines. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/52ab570f-035f-4310-98f5-33326faa8dd1/prior1.png Work - Make it stand out Prioritization Conducted dot voting and brainstorming exercises to prioritize content and features. Identified our must haves, nice to haves and won’t haves for day 1. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/95a6246f-5045-44a5-b619-3bfff23fc713/concept1.png Work - Make it stand out High level conceptual designs. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/656fd931-ec9e-4a59-92db-ae5a718729a6/Screen+Shot+2022-09-04+at+2.57.37+PM.jpg Work In our second activity, we took those user types and identified each touch point they need to conduct business on an average day. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/02a0527d-5782-497d-b55e-bfc0f3a9eb4d/test1.png Work Test Plan & Script Test plan and script level set our business case and objectives, and guided our conversations throughout the interviews. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/096cce81-8f94-4b56-917f-a9b744c1afd9/dash.png Work - Make it stand out Dashboard Throughout the existing dashboards I found inconsistent experiences, views, and capabilities. Terminology was inconsistent, there was little drill down capabilities, and no way to change, filter or customize views. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/e1ef0ddd-dad4-42b9-b936-f6cf91d3b41c/persona.png Work - Make it stand out Personas & User Stories We focused our main user stories around an Asset Owner, and focused on what they were trying to achieve and how they wanted to achieve it. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/e53547f2-e87a-4a0d-9e0d-fc1c0cb9dcce/ss-vd.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/81bbf11f-50a8-4f77-a079-f5b80cc4dd3a/visual2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/d6c31b28-d02e-48e8-93fa-d019407edcf1/wire2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/7d8c69fc-e815-4de7-a07a-47b92d30bab3/SS.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/2efb8aa2-e911-453e-92a9-da9d6cc46066/wire1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/353c17fe-d248-4e17-9079-7591ea34c0db/sketch2.png Work - Make it stand out Initial sketches for dashboard landing page, hierarchy, and features. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/5b4497a9-5dbd-4cfa-a034-2095f3073d41/theme.png Work Thematic Analysis I pulled findings and supporting evidence using a matrix to help uncover key themes, and prioritized impact of the topics by users affected. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/7dc0d7a4-b036-4153-a0e4-b45b03e21ab9/journey.png Work - Make it stand out Journey Map Looking at a high level view of how Asset Owners needed to get to their information helped us better understand how to shape their experience better. We broke down 4 core steps when accessing their data, highlighting sub steps within each. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/b63b6bab-1d40-462e-82d5-959448574d4b/demo.png Work - Make it stand out Dashboards Analyzing various competitor dashboards and industry tools we were able to understand expectations and opportunities for growth. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/67413a1b-80f5-49e1-a1c7-b28f94e8717a/login.png Work - Make it stand out Login In the current state, users would log in and land on a hub of options. The tiles presented were random, non customizable and not intuitive of what each destination was. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/f79e0a35-729d-4314-ae84-cee0bdc4bb30/visual3.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/af067f38-f800-4a5d-810e-edd52b8f0b1c/sketch1.png Work - Make it stand out Mapping out flows, navigation, and customizations. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/850e1e93-573b-4256-bfae-6aaf7c48f705/themes.png Work - Make it stand out Trends In my research, I wanted to focus on standard credentialing and permissions, as well as the immediate steps and views provided post authentication. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/20e3efa6-889d-4255-88f0-6a9f3659df9d/visual1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/ff3aec14-171a-4839-b86f-c846fae06919/comp.png Work - Make it stand out Competitive Analysis Researched at 27 competitors, varying from direct competitors to industry leaders, focusing on multi-audience navigations, the use of mega menus, hierarchy, search, and login CTAs https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/420881b0-fef6-462b-a893-294cb51ceaf9/current+state.png Work - Make it stand out Current State Analysis Examined our current state experience to better prioritize our information structure and cater to varying audiences. Looked at our overall structure, click data and hotspots by users, SEO, and page visits. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/6b6dd345-80ca-4daa-bbd1-e930b03003a4/MM-Nav.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/b759df81-fc44-42e3-be32-9c07ec07b198/card.png Work - Make it stand out Card Sorting Used this method to learn how to best organize information as expected by the users. Conducted an open card sort and a hybrid card sort. For the hybrid approach, in most cases, cards were sorted into their expected categories, only 5 cards were placed in very different categories in each study, allowing us to identify key terms and groupings we had to explore further. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/02e69d7d-3c6a-476e-822b-7f68590816d8/Nav-Visual.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/d20b3a0c-2da3-4651-9a55-f45661793132/workshop.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/a646d905-fcb7-4343-b71f-f3e09f13dabb/nav-concept.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1d5f303e-afbf-4b8a-b455-c7a1faabca42/tree.png Work - Make it stand out Tree Test Conducted tree tests with each user group to focus on the structure of the sites information, before presenting visual solutions. A total of 60 participants were recruited and given a series of scenarios. Half of the group was provided a single audience navigation, while the other was provided an audience based navigation. Overall we found participants were able to find the information they needed more efficiently in the audience based navigation was beginning to out perform the single based structure. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/0e653623-1761-4955-aa47-38bcb1efb869/nav-wire.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/01e0810d-5c74-4848-af70-0666348fc8f9/Screen+Shot+2022-09-28+at+9.25.22+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1548655d-1480-495f-94f6-4edcd382bbf7/SecurityCenter.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1539218483422-QYMOPPFBPBFYV65UQ8LB/dataviz-ex1.jpg Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1664415818230-H94KS9T779UGFJPUT2OD/Process+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1740965783134-77O09RPQTPYAZ1KTIFFF/SecurityCenter.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1740965839474-RZHK881S7HCR6JDNO2C7/MMSD.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1740965891068-TYNZ0O8FA3I420KFST6G/MM-Nav.png Work https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1740965927051-D1W8F7SAJMNB9B4GLSMT/SS.png Work http://www.theresadesigns.com/about daily 0.75 2024-10-21 https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/0617dcf6-ef49-4bee-80af-9b4fd1f8c1d6/rocky.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5783e63b15d5dbb3d92cd96f/1580175524548-XHISK9PXZLRY6OTD3U7P/image-asset.jpeg About